Social Media Marketing Course

A Social Media Marketing (SMM) Course teaches you how to leverage platforms like Instagram, TikTok, LinkedIn, and Facebook to build a brand, engage audiences, and drive sales. It combines creative content production with data-driven paid advertising strategies.

Course Types & Durations

Certificate Programs: 3 to 6 months. Best for learning specific design software quickly.

General Eligibility Criteria

Undergraduate/Diploma: Completion of Class 12 (10+2) from any stream (Arts, Science, or Commerce) with a minimum 45%–50% aggregate

Admission Process: Short courses offer direct admission.

Core Curriculum & Modules

1. Organic Growth & Content Strategy

Concepts: Decoding platform algorithms (Reels, TikTok FYP, LinkedIn feed); building brand identity; creating content calendars; and managing online community interactions.

Tools: Canva (graphic assets), CapCut (video editing), and Buffer / Hootsuite (automated scheduling).

2. Paid Social Advertising (Performance Marketing)

Concepts: Creating targeted ad funnels; setting up custom, lookalike, and retargeting audiences; and understanding dynamic ad creative rotation.

Tools: Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and LinkedIn Campaign Manager.

3. Influencer Marketing & Analytics

Concepts: Finding and negotiating with creators; tracking Key Performance Indicators (KPIs) like Engagement Rate, Click-Through Rate (CTR), and Return on Ad Spend (ROAS).

Tools: Meta Business Suite Insights, Google Analytics 4, and native platform analytics.

Career Paths & Opportunities

Every modern consumer brand, agency, and public figure requires social media expertise:

Social Media Executive / Manager: Overseeing daily publishing, writing captions, and maintaining community engagement.

Content Creator / Specialist: Scripting, filming, and editing short-form video content (Reels/TikToks) for brands.

Paid Social Specialist: Allocating ad budgets, running A/B tests, and scaling profitable ad campaigns.

Freelance Social Media Manager: Managing social channels and content production for local businesses on a monthly retainer.

Join Tanish Multimedia Institute's AI-powered Digital Marketing course certification program Delhi NCR and Graphic & Web Designing, Master SEO, Social Media Marketing, Google Ads, and Performance Marketing.

Why choose Tanish Multimedia Institute

A university-recognised diploma, full pipeline curriculum, Gen AI integration, and 14 years of industry-standard training — in South Delhi.

Affordable Fees

Competitive fees with installment options, at a fraction of what a comparable university diploma costs elsewhere.

Hands-On Learning

Frequent workshops, industry seminars, national competitions, and alumni sessions supplement your core training.

100% Placement Support

Every diploma student gets full assistance for portfolio preparation, career development, job application support and access to Tanish Multimedia Institute's recruiter network.

Industry Certified & Recognised

Tanish Multimedia Institute is affiliated with MESC (Media & Entertainment Skills Council), NCVET, and NSDC, and operates under the Skill India framework.

About The Company

Since 2012, we’ve helped startups and businesses build websites and applications that actually perform. We are a passionate team of digital marketing, web design, and development professionals dedicated to helping businesses grow. With creativity, technical expertise, and strategic thinking, we deliver solutions that make an impact. Our collaborative approach ensures every project reflects our commitment to quality, innovation, and client success.