SEO (Search Engine Optimization) Course

An SEO (Search Engine Optimization) Course trains you to optimize websites so they rank higher on search engine results pages (like Google) to drive organic, free traffic. Unlike paid advertising (PPC), SEO focuses on long-term strategy, content quality, and technical website performance.

Course Types & Durations

Certificate Programs: 3 to 6 months. Best for learning specific design software quickly.

General Eligibility Criteria

Undergraduate/Diploma: Completion of Class 12 (10+2) from any stream (Arts, Science, or Commerce) with a minimum 45%–50% aggregate

Admission Process: Short courses offer direct admission.

Core Curriculum & Modules

1. Keyword Research & Competitor Analysis

Concepts: Identifying high-volume, low-competition phrases; understanding user search intent (informational vs. commercial); analyzing what strategies competitors are using to rank.

Tools: Ahrefs, SEMrush, Google Keyword Planner, and Ubersuggest.

2. On-Page & Content Optimization

Concepts: Optimizing title tags, meta descriptions, headings (H1-H6), and URL structures; implementing internal linking patterns; deploying modern AI content strategies without getting penalized by search engines.

Plugins: Yoast SEO or Rank Math for WordPress websites.

3. Off-Page SEO & Link Building

Concepts: Building high-quality backlinks through guest blogging, digital PR, and broken link building; understanding toxic links and how to disavow them to protect your website's domain authority.

4. Technical SEO & Web Analytics

Concepts: Maximizing site speed, ensuring mobile-friendliness, managing XML sitemaps, fixing 404 error codes, and understanding crawl budgets.

Tools: Google Search Console (to track indexing issues) and Google Analytics 4 (GA4) (to monitor web traffic performance).

Career Paths & Opportunities

SEO specialists are critical to any company trying to lower its paid ad dependency and build stable, organic sales funnels:

SEO Executive / Analyst: Handling daily keyword tracking, on-page updates, and link outreach.

SEO Content Strategist: Managing content calendars, doing topic clusters, and guiding writers to match search intent.

Technical SEO Specialist: Collaborating with web developers to clean up website architecture, JavaScript rendering, and site speed bottlenecks.

Freelance SEO Consultant: Auditing and fixing websites for local service businesses or global e-commerce brands on a monthly retainer basis.

Join Tanish Multimedia Institute's AI-powered Digital Marketing course certification program Delhi NCR and Graphic & Web Designing, Master SEO, Social Media Marketing, Google Ads, and Performance Marketing.

Why choose Tanish Multimedia Institute

A university-recognised diploma, full pipeline curriculum, Gen AI integration, and 14 years of industry-standard training — in South Delhi.

Affordable Fees

Competitive fees with installment options, at a fraction of what a comparable university diploma costs elsewhere.

Hands-On Learning

Frequent workshops, industry seminars, national competitions, and alumni sessions supplement your core training.

100% Placement Support

Every diploma student gets full assistance for portfolio preparation, career development, job application support and access to Tanish Multimedia Institute's recruiter network.

Industry Certified & Recognised

Tanish Multimedia Institute is affiliated with MESC (Media & Entertainment Skills Council), NCVET, and NSDC, and operates under the Skill India framework.

About The Company

Since 2012, we’ve helped startups and businesses build websites and applications that actually perform. We are a passionate team of digital marketing, web design, and development professionals dedicated to helping businesses grow. With creativity, technical expertise, and strategic thinking, we deliver solutions that make an impact. Our collaborative approach ensures every project reflects our commitment to quality, innovation, and client success.