Google Ads (PPC) Course

A Google Ads (PPC) Course teaches you how to create, manage, and optimize paid advertising campaigns on Google's ad network. It is one of the most in-demand digital marketing specializations, focusing on Pay-Per-Click (PPC) frameworks where advertisers pay only when a user clicks their ad.

Course Types & Durations

Certificate Programs: 3 to 6 months. Best for learning specific design software quickly.

General Eligibility Criteria

Undergraduate/Diploma: Completion of Class 12 (10+2) from any stream (Arts, Science, or Commerce) with a minimum 45%–50% aggregate

Admission Process: Short courses offer direct admission.

Core Curriculum & Modules

1. Core Foundations & Keyword Research

Concepts: Understanding the Google Ad Auction, Ad Rank formula, Quality Score parameters, and keyword match types (Broad, Phrase, and Exact match).

Tools: , SEMrush, and SpyFu for spying on competitor keywords.

2. Multi-Channel Campaign Setup

Search Ads (PPC): Designing text-based layout ads that target active, high-intent buyers.

Performance Max & Demand Gen: Harnessing Google's automated, machine-learning-driven ad frameworks that spread automatically across YouTube, Gmail, Maps, and Discover.

Display & Video Network: Setting up visual banners and dynamic YouTube video ads using audience demographics, intent segments, and remarketing lists.

3. Bidding, Analytics & Conversion Optimization

Smart Bidding Strategies: Choosing between manual Cost-Per-Click (CPC), Target CPA (Cost-Per-Acquisition), or Maximize Conversions.

Tracking Infrastructure: Setting up conversion pixels using Google Tag Manager (GTM) and analyzing behavioral traffic loops in Google Analytics 4 (GA4).

Career Paths & Opportunities

PPC optimization directly impacts corporate profitability, creating a high demand for skilled specialists:

PPC Analyst / Executive: Setting up day-to-day accounts, adjusting match types, and cleaning up negative keywords.

Performance Marketing Manager: Governing major monthly ad budgets, overseeing multi-channel ad copy, and optimizing customer acquisition costs (CAC).

Freelance PPC Consultant: Audit struggling ad accounts independently for local service businesses or global e-commerce stores.

Join Tanish Multimedia Institute's AI-powered Digital Marketing course certification program Delhi NCR and Graphic & Web Designing, Master SEO, Social Media Marketing, Google Ads, and Performance Marketing.

Why choose Tanish Multimedia Institute

A university-recognised diploma, full pipeline curriculum, Gen AI integration, and 14 years of industry-standard training — in South Delhi.

Affordable Fees

Competitive fees with installment options, at a fraction of what a comparable university diploma costs elsewhere.

Hands-On Learning

Frequent workshops, industry seminars, national competitions, and alumni sessions supplement your core training.

100% Placement Support

Every diploma student gets full assistance for portfolio preparation, career development, job application support and access to Tanish Multimedia Institute's recruiter network.

Industry Certified & Recognised

Tanish Multimedia Institute is affiliated with MESC (Media & Entertainment Skills Council), NCVET, and NSDC, and operates under the Skill India framework.

About The Company

Since 2012, we’ve helped startups and businesses build websites and applications that actually perform. We are a passionate team of digital marketing, web design, and development professionals dedicated to helping businesses grow. With creativity, technical expertise, and strategic thinking, we deliver solutions that make an impact. Our collaborative approach ensures every project reflects our commitment to quality, innovation, and client success.